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The free plan had the limit in the wrong place

October 2026

Two changes shipped today. Pro went from $9/month to $7, and from $89/year to $59. The free plan went from 10 checklists to 3.

That second one looks like a takeaway, and I want to explain it, because it is the more interesting of the two and it is the reason the first one happened.

Ten checklists was never ten checklists

The entire point of this app is the Reuse button. You build a list, you run it, and when you need it again you hit Reuse and get a fresh version with everything unchecked. The one you finished stays exactly as it was.

Every one of those fresh versions is a checklist. So on the old free plan, every time you used the feature the app exists for, you spent one of your ten.

Build a packing list, a gig list, and a morning routine. That is three. Reuse the packing list for a few trips and the gig list for a few shows. Now you are at ten and the app is telling you to upgrade, or delete your history, or stop reusing things.

The more correctly you used Reuse Lists, the faster it punished you. I had built a limit that went off at precisely the wrong moment.

The part you can't skip

Here is the thing I keep coming back to. Nobody understands why this app is worth paying for on day one. On day one it is a checklist, and there are a thousand of those, and most are free.

It clicks on the third or fourth run of the same list. That is when you notice the thing you added after last time is still sitting there, waiting, because you wrote it down while you were annoyed instead of trying to remember it. The lens. The spare batteries. The form nobody requested. You did not have to reconstruct any of it from memory, and you did not have to go back for it.

That moment needs repetition, not variety. You get there by using one list several times, not by making ten different lists once each.

So the old limit was aimed at the wrong object. It capped how many things you could keep track of when it should have capped how many different things you could keep track of.

Three originals, reuse them as often as you like

The free plan now counts only lists you start from scratch. Three of those. Reuse any of them as many times as you want, and every version you finish stays in your history.

Three is enough to find out. One list for the thing you do most, and two more for whatever else repeats. If you run those enough times to hit the moment I described above, you will know whether this is worth $7 to you, and you will know it from experience rather than from a feature table.

If you are on free and already have more than three originals, nothing was deleted and nothing changed about the lists you have. You can keep using them and reusing them. You just will not be able to start a brand new one from scratch until you are back under three, or until you go Pro.

And the price came down

Once I had worked out that the value only shows up after real use, charging $9 to find out felt like the wrong shape. $7 a month, or $59 a year, which works out to just under $5 a month.

Pro is where it has always been: unlimited lists and items, unlimited pins, collaboration, search across everything you have archived, and importing one pinned list into another. If you are already paying, you do not need to do anything.

If you have been bumping into the old limit, that is on me, and it should not happen again in the same way. Start free if you have not yet, or go look at the plans if you want the details.